Though industry professionals and photographic students know about Contact, attendance and brand recognition amongst the general public is low.
Target: General public of Toronto who have yet to appreciate the art of fine photography.
Objective: We want the public to engage with the Contact brand and share their experiences by telling them that everyone can appreciate good photography you just have to “widen your perspective”.
Strategy: Use an AR app in the TTC to challenge the public to explore contact photography festival and widen their perspective.
Big Idea: Widen your perspective.
ACC: Marla Brown CW: Sarah Suresh AD: Kylie Avalon Davies
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