CONTACT

Photography festival campaign

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Client

Scotiabank Contact photography festival


Challenge:

Though industry professionals and photographic students know about Contact, attendance and brand recognition amongst the general public is low.

Target:  General public of Toronto who have yet to appreciate the art of fine photography.

Objective:  We want the public to engage with the Contact brand and share their experiences by telling them that everyone can appreciate good photography you just have to “widen your perspective”.

Strategy: Use an AR app in the TTC to challenge the public to explore contact photography festival and widen their perspective.

Big Idea: Widen your perspective.

 

ACC: Marla Brown   CW: Sarah Suresh AD: Kylie Avalon Davies

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